Available for Engagements · UK · US · CA · AU

AI Automation
Specialist &
Executive Assistant

I build AI employees that work while you sleep — and run your executive operations while you lead.

AI Automation Builder Executive Assistant 3+ Years Experience Remote · Global

n8n · Make.com · Zapier · GoHighLevel · Notion · ClickUp · Google Workspace — I build the systems that replace the manual work, so you can focus on what only you can do.

View My Work
Maryam Lawal — AI Automation Specialist & Executive Assistant
3+
Years Experience
10+
n8n Workflows Built
40%
Executive Workload Reduced
25+
Production Systems Delivered
15hrs+
Weekly Admin Eliminated Per Client
Maryam Lawal

"I enter your world, find what's eating your time, and build systems that handle it — so you can lead without operational drag."

Two disciplines.
One powerful offering.

I'm Maryam Lawal — an AI Automation Specialist and Executive Assistant with 3+ years of experience supporting executives, founders, and fast-moving teams across the UK, US, Canada, and Australia.

I work at the intersection of two worlds most freelancers live in separately: the strategic, human-centred work of a senior EA, and the technical precision of an automation architect who builds AI-powered systems from scratch. Your business shouldn't stop running the moment you step away — I build the systems that make sure it doesn't.

Executive Assistant
Your strategic right hand
  • Inbox & calendar management
  • Executive communications
  • Project coordination & SOPs
  • Research & reporting
  • Meeting prep & follow-up
  • Google Workspace operations
AI Automation Specialist
Your systems architect
  • n8n, Make.com & Zapier builds
  • AI agent development
  • GoHighLevel & CRM pipelines
  • Notion & Airtable systems
  • Multi-platform integrations
  • Webhook & API connections
3+
Years Experience
25+
Systems Built
4
Countries Served
What I Do

Services for founders,
executives & operators

Whether you need a dedicated Executive Assistant, intelligent automation systems, or both — I deliver the full stack of operational excellence.

01
🗂️

Executive Assistant Support

Senior-level EA services: inbox management, calendar coordination, executive communications, research, report writing, and day-to-day operations — executed with precision and discretion.

Inbox ManagementCalendarGoogle WorkspaceNotion
02

Workflow Automation Builds

Custom automation systems built in n8n, Make.com, and Zapier. From client onboarding to invoice recovery — I design, build, test, and document every workflow end-to-end.

n8nMake.comZapierWebhooks
03
🤖

AI Agent Development

I build AI agents that think, respond, and act — Lead Intelligence Systems, Executive Intelligence Agents, Voice Assistants, and Telegram-connected AI bots powered by Groq and Gemini.

GroqGeminiTelegramTavily
04
🏗️

Notion & ClickUp Systems

Full operational infrastructure in Notion or ClickUp: Command Centers, Finance Logs, Task Pipelines, Vendor Audits, Internal Wikis, and team dashboards — built and ready to use.

NotionClickUpAirtableDatabases
05
📊

CRM & Pipeline Management

GoHighLevel setup, pipeline stages, automated follow-up sequences, lead nurturing, and CRM operations — configured for service-based businesses that want leads to become clients automatically.

GoHighLevelCRMPipelinesLead Nurture
06
🔗

Systems Integration

I connect your tools so data flows where it needs to go — without you touching it. API integrations, webhook routing, multi-platform triggers, and error-handling built in from day one.

APIWebhooksMulti-PlatformGoogle Workspace
Proof of Work

Real systems.
Real screenshots.

Every image below is a real screenshot from a live build. Click any image to expand it.

Client Onboarding Automation
Automation · n8n

Client Onboarding Automation

New client added → Google Drive folder created → ClickUp project setup → AI-generated welcome email → Slack notification → Master tracker logged. Full onboarding in under 2 minutes, zero manual steps.

Competitor Intelligence Monitor
Automation · n8n + AI

Competitor Intelligence Monitor

Every Monday at 7 AM — reads competitor list, runs AI analysis via JavaScript + OpenAI, aggregates insights, compiles intelligence brief, sends email digest, saves to Notion, and updates tracker. Fully automated market intelligence.

Gmail Inbox Triage
Automation · n8n + Groq

Gmail Inbox Triage & Management

Daily at 8 AM — fetches unread emails, Groq AI categorises each one, applies Gmail labels, generates draft replies for emails needing response, aggregates digest, and logs everything to Sheets. Inbox always under control.

Invoice Follow-Up Pipeline
Automation · n8n

Invoice Follow-Up & Payment Chasing

Daily at 9 AM — fetches invoice tracker, calculates days overdue, routes by urgency (Day 3, Day 7, Day 14), sends escalating reminders, drafts escalation emails via AI, and alerts owner via Telegram. Never chase a payment manually again.

Autonomous Lead Intelligence System
AI Agent · n8n + Groq

Autonomous Lead Intelligence & Response System

Webhook-triggered lead intake → website scraping → parallel Groq AI agents (Lead Scoring, Market Intelligence, Fallback Analysis) → merge → Strategic Proposal → Outreach Composer → structured output. Converts a lead into a personalised pitch in seconds.

Meeting Intelligence Workflow
Automation · n8n + Groq

Meeting Intelligence Workflow

New transcript in Drive → downloads file → extracts text → Groq AI extracts action items → creates Notion tasks → aggregates → prepares email body → sends recap email → logs to Sheets → Telegram success notification. Zero post-meeting admin.

Client Health Monitoring
Automation · n8n + AI

Client Health Monitoring System

Every Monday at 8 AM — pulls client data, AI health scoring via OpenAI, combines scores, updates sheet, conditional routing, drafts re-engagement emails, saves to Drive, aggregates at-risk clients, and sends Telegram alert. Proactive retention, automated.

Mama Tees Voice Assistant
AI Agent · n8n + Gemini

Mama Tees Voice Assistant

Incoming call webhook → AI classifier routes intent → sends Google Sheets log, Telegram alert, reservation confirmation, manages callbacks, checks reservation status, and responds to webhook — all on one trigger. A full-service restaurant voice AI agent.

Complex Multi-Branch Workflow
AI Agent · n8n + Gemini

Executive Intelligence Agent

Telegram-triggered AI agent powered by Google Gemini and Tavily web search — answers executive queries, searches the web in real time, and responds directly via Telegram. Built and deployed on n8n Cloud as a TS Academy submission.

Content & Social Media Automation
Automation · n8n + AI

Multi-Platform Content Intelligence Engine

Massive multi-branch workflow pulling trends from YouTube, Twitter/X, TikTok, and Google Trends — runs AI analysis, classifies content, generates scripts for multiple creators, QA checks outputs, builds production schedule, and syncs to Notion daily brief.

Webhook Routing Workflow
Automation · n8n

Multi-Channel Order Routing System

Webhook POST → JavaScript parsing → Switch node routes by order type (delivery, dine-in, reservation, callback) → logs each to dedicated Google Sheets tab → webhook response. Smart routing for a restaurant's operational backend.

Ken Blu ClickUp Task Management
Executive Assistant · Real Client · Ken Blu (UK)

ClickUp Task & Project Management — Ken Blu Business

Live ClickUp workspace for a real UK-based client. Managing Mr Sayo's task list across Daily Operations, Project Management, CRM, Client Projects, and Knowledge Base — with priorities, due dates, and subtasks tracked daily.

GoHighLevel Calendar Management
Executive Assistant · Real Client · GoHighLevel

Executive Calendar Management — GoHighLevel

Live calendar managed in GoHighLevel for a real client — strategy sessions, client progress meetings, delivery meetings, and payment tracking scheduled and maintained across a full working week. Multiple clients, zero conflicts.

Google Calendar Executive Management
Executive Assistant · Notion + Google Calendar

Full Executive Week — Google Calendar

Complete executive calendar management: Weekly Marketing Audit, Client Strategy Sessions, Onboarding Calls, Board Meetings, Expense Reconciliation, Travel Itineraries, CRM Cleanup, and Weekly Strategy Review — colour-coded by category, zero gaps.

Command Center Executive Home
Operations · Notion

Command Center | Executive Home

Executive Notion dashboard showing live Revenue Pipeline ($450k active proposals), Team Capacity (85% utilised), Project Health (12 campaigns, 2 at risk), Global Operations across 4 time zones, and navigation to all key documents.

Notion Task Pipeline Board
Operations · Notion

Task Pipeline Board — Notion

Kanban-style task management in Notion: Not Started, In Progress, Done — with executive tasks like Expense Reconciliation, Board Meeting Agenda, CRM Cleanup, Client Status Reports, and Vendor Contract Review tracked by priority and deadline.

Finance and Payment Log
Operations · Notion

Finance & Payment Log

Full financial tracking database in Notion: Server subscriptions, consulting fees, flight bookings, contract services, and recurring costs — with Amount, Type, Payment Status, and Client/Vendor columns. Total tracked: $4,390.

Vendor and Subscription Audit
Operations · Notion

Vendor & Subscription Audit

Full vendor audit table: 10 subscriptions across Infrastructure, Communication, Design, Finance, and Marketing — with Monthly Cost, Renewal Date, Usage Status, and Recommended Action (Downgrade / Cancel / Keep) for each.

Internal Wiki HQ
Operations · Notion

Internal Wiki | HQ

Company knowledge base with sections for Financial Operations, Client Success, Executive Logistics, Hiring & Onboarding Checklist, People & Culture, and General Policies — structured for a growing team to navigate independently.

Weekly Schedule Google Sheets
Operations · Google Sheets

Executive Weekly Schedule — Google Sheets

Colour-coded 5-day schedule template in Google Sheets: Strategic Direction, Client Care, Business Development, Sales Calls, Content Recording, Team Care, Appointments, and Task List — mapped across Monday to Friday with visual priority coding.

Technical Arsenal

Tools I work with daily

Automation Platforms
n8n
🔧
Make.com
⚙️
Zapier
🚀
GoHighLevel
AI Models & Agents
🧠
Claude AI
Gemini
💬
ChatGPT
Groq
🔍
Tavily
Project & Operations Tools
📋
Notion
📁
ClickUp
📊
Airtable
📱
Telegram
Google Workspace & Communication
📧
Gmail
📑
Google Sheets
🗒️
Google Docs
📅
Google Calendar
📂
Google Drive
Development & Integration
🌐
HTML/CSS
🔌
API Integrations
📡
Webhooks
💻
JavaScript
How I Work

From brief to live system
in four steps

01

Discovery & Audit

I enter your world, map your current workflows, find the bottlenecks, and identify the highest-leverage opportunities for automation and executive support.

02

Architecture Design

I design the system logic — triggers, branches, AI nodes, integrations — and present a clear build plan before a single step is automated.

03

Build & Test

I build in your environment, test every path including edge cases, and document everything so your team understands what runs and why.

04

Handoff & Support

Full walkthrough, documentation package, and post-launch support. You own everything — credentials, workflows, and complete setup guides.

Kind Words

What people say
about working with me

"Maryam is genuinely rare. She doesn't just complete tasks — she thinks about what you actually need and builds systems around it. She set up our entire Notion workspace and automated our client onboarding in one week. I stopped worrying about operations the day she joined."
James O.
Founder, Digital Consulting Agency · UK
"What stood out immediately was how organised she made everything feel. Calendar, inbox, ClickUp — it all just ran smoothly without me having to think about it. She anticipated things before I even asked. That's the kind of EA you don't let go."
Sayo A.
CEO, Ken Blu Business · UK
"She built an automation that took our invoice follow-up from a manual nightmare to completely hands-off. Emails go out at the right time, in the right tone, and we've recovered payments we'd basically written off. The ROI was immediate."
Rachel T.
Operations Manager, Service Business · Canada
"I was sceptical about AI automation at first — it felt abstract. Maryam sat with me, understood the actual problem, and built something simple that solved it. She explains everything clearly and doesn't disappear after delivery. That matters."
Michael B.
Executive Coach & Consultant · Australia
"The Lead Intelligence System she built changed how we respond to inbound leads entirely. What used to take an hour of research and writing now takes seconds. The outreach it generates is better than what we were writing manually."
Priya M.
Founder, Growth Agency · USA
"Maryam is someone who actually understands business. She's not just executing — she's thinking alongside you. The Notion Command Center she built gave me visibility across my entire operation in one view. I didn't know I needed it until I had it."
David K.
CEO, Tech Startup · USA
Ready to Work Together

Your business deserves
systems that actually work

Whether you need a dedicated Executive Assistant, intelligent automation systems, or someone who delivers both — I am available for project-based engagements and ongoing retainers. Find me on Upwork to get started.

Available for clients in the UK · US · Canada · Australia · Remote worldwide